new image media, inc. an internet video company
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new image media, inc. an internet video company
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Web Video Glossary Our glossary was designed to help our visitors understand the rapidly changing and ever growing jargon, terms, and key phrases centric to the world of web video marketing. Have fun! Please have patience with us we continue to add and refine definitions. If you would like to make comments or suggestions, or request a word be added to our GLOSSARY, please contact us. |
| A B C D E F G H I J K L M N O P Q R S T U V W X Y Z |
| Term | Definition |
| 1080i | Mode of High Definition television consisting of 1080 horizontal lines of non-progressive resolution and a wide-screen aspect ratio of 16:9. 1080i is currently the highest standard resolution for High Definition television available to the consumer market making 1080i the ideal signal for advertising. See in Wikipedia |
| 720p | Mode of High Definition television consisting of 720 horizontal lines of progressive resolution and an aspect ratio of 16:9. At 60fps, progressive-scan outputs allow images to be displayed at the highest quality while transmitting motion without slowdown or flickering. See in Wikipedia |
| Advertising | Messages distributed by a company to inform and to persuade. Advertisements usually come in the form of commercials via Flash presentations, podcasts, and web video, as well as post-production and pre-production advertisements. See in Wikipedia |
| Animation | Rapid display of 2-D images or model positions to display the illusion of movement by way of the eye's persistence of vision.See in Wikipedia |
| Bandwidth | The amount of data that can be transferred to or from the website or server, measured in bytes transferred over a certain period of time. |
| Blog | A website where entries are commonly displayed in reverse chronological order that provide commentary or news on a particular subject. Typepad.com, Blogger.com, LiveJournal.com, and WordPress.com are blogging websites that are free and easy to use. |
| Blue Screen (See also Green Screen) |
A blue screen is part of the keying process during which a person is placed in front of a screen and images that are assigned to a particular color scheme will be displayed behind them. See in Wikipedia |
| B-Roll | Footage provided free of charge to broadcasting organizations in order to gain promotional publicity. See in Wikipedia |
| Codec | A device or program capable of performing encoding and decoding on a digital data stream or signal. Some of the more common known codecs are MPEG-2, H.263, H.264, DivX, WMV, and RealVideo. |
| Compression | Reducing the amount of data used to represent video images. A straightforward combination of image compression and motion compression. Compressed video can effectively reduce the bandwidth required to transmit digital video. |
| CMS Content Management Systems |
Programs responsible for the creation of a site's framework including image media, audio files, web content, skins, and many others. CMS is a cost effective way of managing a site's content and also functions as a way for businesses to share and archive files as well as other web based content with minimal effort. See in Wikipedia |
| Commercial | Presentation of an advertisement. Email, web video, and podcasts are just a few mediums through which a commercial may communicate the content of an advertisement. |
| Content Delivery Network | System of computers networked across the internet for the purpose of delivering content to end users. Each individual system is composed of hundreds-to-thousands of end users allowing networking to be done on a massive scale and making CDN's ideal to market web video content. See in Wikipedia |
| CRM Centric | CRM helps companies understand, as well as anticipate, the needs of current and potential customers. See in Wikipedia |
| Delivery | In web based technologies, delivery can be achieved through mobile devices, websites, emails, instant messaging, search engines, and web video marketing. See in Wikipedia |
| Distribution | All of the factors involved in making a product ready for delivery to the consumer market such as marketing, advertising, measurability, and delivery. |
| Email Marketing | Form of direct marketing whereby advertisers communicate their products through emails sent to web users. It is the second most effective form of internet marketing because it is affordable, easy to track, and marketable to an enormous audience. See in Wikipedia |
| Embed | Embed is a method which integrates plug-in technology with web pages. Attributes such as palette, type, Plug-in URL, Height/Width, and Vspace must be optimized to allow for the successful embedding of an object. |
| Encoding | The process of transforming information from one format into another. |
| Flash Adobe Software |
Commonly used to create animation, advertisements, various web page components, to integrate video into web pages, and more recently, to develop rich internet applications including adding video to websites. |
| Green Screen (See also Blue Screen) |
A green screen is part of the keying process during which a person is placed in front of a screen and images that are assigned to a particular color scheme will be displayed behind them. While green screens are most common, blue screens and white screens are also used. See in Wikipedia |
| H.264 | Standard of video compression pioneered for the purpose of providing good quality video at half the bit rate allowing a larger market access to high quality video and other advertisements. See in Wikipedia |
| HD High-Definition |
Increased display and resolution usually in terms of pixels, resolution, and aspect ratio for various broadcast signals and appliances such as televisions and DVD players. |
| Infomercial | Form of advertisement used to inform the consumer of products but more commonly used to persuade the consumer to purchase a product. Originally a dimension of broadcast television, infomercials are growing in number over the internet. See in Wikipedia |
| In-line Ads | Ads usually in the form of hyperlinked texts within the literary structure of a website. |
| Keyphrase | Combination of keywords included in a webpage's HTML code to aid in the page's indexing. Essential to effective web video marketing, keyphrases are used by search engines to index the webpage housing advertisements. |
| Keywords | Reference to content or meta element included in a webpage's HTML code to aid in the page's indexing. Keywords are used by search engines to link web browsers to a web page by taking the greatest number of keywords associated with a search. |
| Landing Page | Page which user will view after they click on the advertisement. Ideally, the landing page will have information related to the advertisement and serve as a logical extension of the ad. See in Wikipedia |
| Measurability | Components of a web page, consumer market, trend, or production base that can be quantified statistical data. Measurability is a key factor in web based marketing that allows the advertiser to monitor the success of their product and control the means of production accordingly. |
| Metadata | Digitized data of any type that can be used to improve a web video’s measurability, and indexing. Most sharing sites allow forms of metadata such as file descriptions consisting of keywords for web videos. See in Wikipedia |
| Microsite | Webpages that function as auxiliary supplements to a host site and allows advertisers to increase brand awareness by uploading web videos to a separate page with a much lower level of existing material leading to higher levels of attention. Microsites increase traffic and measurability. See in Wikipedia |
| Mid-stream Ads | Advertisement user sees while streaming an online video. Ads of this nature are less popular than typical ads and consumers are far less likely to watch them, opting instead to close their browsers. |
| Mobile Devices | Pocket-size computer device typically having a touch screen or miniature keyboard. Cell phones, iPods, PDAs, and gaming consoles are all mobile devices. See in Wikipedia |
| Mobile Video | Media content that can be viewed via a mobile device such as a cell phone, PDA, or game console. Current formats for mobile video are 3GPP, MPEG-4, RTSP, and Flash Lite. Mobile video offers ideal marketing exposure for advertisers. See in Wikipedia |
| Motion Graphics | Use of video or animation to create the illusion of movement. Often combined with audio for use in multimedia projects and displayed through electronic media technology such as digital video or digital projection. Though slightly more expensive, motion graphics are far more effective than the Talking Head method of web based advertising. See in Wikipedia |
| Multimedia | Media that utilizes a combination of different content forms. It contains a combination of content forms such as text, audio, images, animation, video, or interactivity. |
| Narrowcast | The transmission of data to a specific list of recipients or a niche market. Marketing experts are often interested in narrowcast media, since access to such content implies exposure to a specific and clearly defined prospective consumer audience. |
| NTSC | The analog televion system in use in the U.S, Canada, Japan, Mexico, the Philippines, South Korea, Taiwan, and some other countries. It is named for the National Television System Committee. |
| Overlay Ads | Large advertisements that usually overlay the text of a website. Although they are typically larger than banners, Overlay Ads attract a larger consumer base than Mid-stream Ads. |
| Pay Per View | Normally seen used by television networks, a system in which viewers purchase the private telecast of the event. Pay Per View events are seen at a scheduled time and bring fantastic revenue to advertisers. See in Wikipedia |
| Podcasts | Digital media files distributed over the internet which can be played on portable media devices such as iPods. Through downloading or direct streaming from websites, podcasting can be used to transmit advertisements from the distributor directly into the hands of the consumer. See in Wikipedia |
| Post-Production | General term for all stages of production completed after the recording of a work. Editing, effects, and music are just a few components of post production that make the process essential to producing an attractive market ready ad to the consumer. See in Wikipedia |
| Post Roll Ads | Air after an online media presentation has ended. A less effective method of web video marketing, post-roll ads are more likely to be ignored or unseen altogether. |
| Pre-Roll Ads | Similar to television ads, pre-roll ads stream before online media presentations. Attracting a larger consumer interest than post-roll or transitional ads, pre-roll ads are the most widely used form of web video marketing. |
| Production | The use of actors, scripts, graphics, and other architecture under attentive direction used to present a story. Also defined as the act of making products available for use with the most effective form being web video marketing. |
| RSS Real Simple Syndication |
Contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that can be piped into special programs or filtered displays. Can be read using software called an aggregator, more commonly referred to as an RSS reader or feed reader. |
| SD Standard Definition |
Features 480 interlaced lines of vertical picture resolution and a 4:3 aspect ratio. Standard Definition televisions have a lower pixel count than High Definition televisions and are more prone to ghosting, static noises, and poor reception. |
| Social Media | Umbrella term for activities that integrate social interactions, graphics media, and web based technologies. Examples of social media are Facebook, Myspace, portable media devices, forums, and email, all of which integrate the user into the production of media content and provide a separate consumer market which regularly integrates marketing concepts. |
| Social Networks | An online community of user generated content such as MySpace and Facebook. Social Media such as web video can easily be shared through Social Networks and reach a vast audience. See in Wikipedia |
| Streaming Video | Multimedia that is constantly received by, and normally displayed to, the end-user while it is being delivered by the provider. |
| Syndication | A method of increasing traffic to your website by allowing other users to utilize your content. |
| Talking Heads | Advertisements or content presented without any extra animation or graphics. Talking heads usually refers to someone talking about their product with nothing else going on in the add. |
| Tracking | Practice of monitoring web video users in order to collect dimensions of measurability such as the type of content users are viewing, the length of the videos they watch, how long a user watches a video, and how many users a video attracts. An integral part of Web Video Marketing, companies like Google Analytics, TubeMogul, Visible Measures, and Brightcove use embedded media programs such as Adobe FLASH to monitor web video viewer activity. |
| User Generated Content | Media content submitted by users that may be publicly available to the consumer audience. UGC consists of video, podcasts, and other social media that adds backlinks to sites allowing for social networking and increased traffic. See in Wikipedia |
| Video Appliances | Appliances such as computers, or iPods that allow consumers to receive web video content or vodcasts. |
| Video SEO Search Engine Optimization |
Video Search Engine Optimization, process by which video search engines are optimized to search more effectively for specific content. SEOs like Truveo allow the user to search for particular videos more efficiently than typical search engines, allowing those who have marketed their videos over the web to reach a broader audience more easily. |
| Video Search Engines | User friendly search engines such as AOL, Yahoo, or Google that search the internet exclusively for web video. In addition to indexing metadata to allow for increased accessibility, and tracking, some Video Search Engines allow users to upload web video. |
| Video Sharing Networks | Internet websites such as YouTube and Veoh that allow web browsers to share web video content with other users. Video sharing networks greatly contribute to the success of viral marketing and web video marketing in general. |
| Viral Video | Internet video that gains widespread attention that is delivered through vodcasts, email, blogs, IM, or other web media tools. Viral videos are largely known for being hundreds of times more effective than traditional advertising and being one of the most effective mediums of web video marketing. |
| Virtual Tour | An online tour of a business and its solutions. More successful virtual tours integrate graphics, animation, and spoken word often through the use of Adobe Flash, Java, and other programs. Virtual tours are the main components of Web Video Marketing. |
| Walk-On | A person who is advertising a product physically walks onto the scene. Walk-Ons are a crucial component to successful web video marketing because it allows the consumer to connect with a human personality. |
| Web Analytics | The use of metadata and other composite information collected from websites to determine the behavior of internet web browsers. Data is often collected through logfile analysis or page tagging and includes traffic reports, email response rates, direct marketing campaigns, and user performance data. All information is collected to provide better business solutions and increase the effectiveness of online marketing. See in Wikipedia |
| Web Video | Videos in digital format that can be shared and distributed over the web and delivered to multiple formats to allow for greater marketability. See in Wikipedia |
| Web Video Marketing | An innovative business strategy that employs the latest technology such as mobile devices and the most advanced internet resources including content delivery networks and microsites to provide superior service and comprehensive solutions to increase the operational efficiency of Customer Service, Media Communications, and Corporate Businesses. Web Video Marketing employs a variety of uses including Marketing Campaigns, Interviews, Testimonials, Virtual Tours, Case Studies, and Webinars. Regardless of the area and its applications, every business department can benefit from Web Video. |
| Web Video Monetization | The process of adapting web video from a non-revenue generating asset into a revenue generating asset which integrates companies such as AOL, Revver, Brightroll, Metacafe, and DivX with a myriad of monetization tactics such as banner advertisements, direct sales of advertisement space, and web video rental or download fees. An essential step to successful web video marketing, businesses that fail to monetize web video often suffer a sharp decrease in ad revenue. Websites that do not generate revenue are often monetized via advertisements or subscriptions. |
| Webcast | Webcasts are media files delivered over the internet through streaming. Like broadcasts, webcasts can be either live or recorded. See in Wikipedia |